PLASTIC IS GOING TO LAST
Fifty years ago, Armando Testa produced this iconic poster for the International Exhibition for the Plastic and Rubber Industry, held in Milan. Brandpowder pays a tribute…
Curated Visual Culture & Experiments
183 Original Works · 1,821 High-Res Plates
RED ANT WORLD RECORD
You might think this story is kind of crazy but it's not. The idea was to replicate a minuscule version of Felix Baumgartner's incredible feat. For…
HEARTERISK
OWAN
R5
GENIUS WATCHES
FOSSO CORNO
LA NASCOSTA
TOYWATCH
MAIDS IN FASHION
MAIDS IN FASHION
NEWSPAPERS, LITERALLY
A visual exploration on printed media. This a series of Italian newspapers and magazines, where the name generates an alternative interpretation. Corriere della Sera originally refers…
POSTCARDS FROM HELL
Dear friends, we'd like to introduce a series of postcards from hell we submitted to several Tourism Boards and Travel Companies. The fact we didn't receive…
WAVERIDERS
Brandpowder loves bikes. All of us at the agency have at least one. Every now and then we ride together along the Tatana Valley State Forest…
TYPES OF SHIPS
Brandpowder was commissioned by the Alter Port Authority a poster celebrating all types of ships that cruised around Chesapeake Bay during the last 100 years. The…
COFFEE IS BIG
Brandpowder is famous for drinking more coffee than any other creative agency in the world. A fish tank of Colombian Brew is consumed on our premises…
The Awkward Charm of Ampersands
Maybe you already noticed it but there's a growing fascination for the ampersand . Especially among brands (& amperbrands). Fashion labels use it to convey a…
BRAINLAND
The Brain Research Institute of Baltimore asked Brandpowder an unconventional way to promote its scientific progress in neuronal electric pattern to a wider audience. They wanted…
THE WILD SIDE OF BADMINTON
Brandpowder was recently hired by the Badminton West Club of Santa Barbara. The brief was to relaunch a sport that's on the brink of extinction. The…
SATURN TOP MODELS
Rowankallikwaka Skuuplardinziglistar (model and actress) Loplikratyanala Koosmandoltrzinkza (model and bar tender) https://gph.is/2AI3J0E Plizzartywakla Oppertoolynak (model, Phd in Physics) Woolanyaxxotga Parishiltonzaklarka (model and mother) Dimittqalopyana Xokldaskerakana (model,…
TO OUR READERS
We'd like to thank each one of our three million readers for following us throughout the years, and wish to all of them a fruitful New…
LANDSCAPE WITH LOGO
Nietzsche said that philosophers or moralists who try to escape decadence by opposing it, they become - in the end - its most powerful promoters. We…
SOTTINTESO
A small factory specialized in high quality beauty & make up products based in Oregon, asked us to develop a new name and a brand identity…
A MESSAGE TO OUR READERS
CARTA DA PARATE
This is a first in wallpaper design. It was commissioned to us by Klockner&Plintz, to celebrate its 100th anniversary. It's called "Carta da Parate" (a pun…
HOW TO SAVE AN ELEPHANT
We are spending a lot of money every year to advertise against the ivory trade and the gruesome massacre of African elephants. We love elephants and…
THE RIGHT TARGET
LET'S KILL CRUELTY and execute massive stupidity! This is our call. Is the message too aggressive? Is it going to annoy the people who take pleasure…
PHOTOGRAPHY, PHOTOGRAPHED N°7
Photography, photographed N°7. This time we present a brief essay, with snapshots taken from hotel magazines. The eye of Lily Rose Depp - Chanel's latest testimonial…
CROSSBOOKS
We just started our atelier in culture hybridization. It's called Crossbooks. We have picked 1,000 books and we are now arranging them in a spatial metaphor.…
NARCISSISM 2.0
Narcissism is the pursuit of gratification from vanity or egotistic admiration of one's own attributes. The term originated from Greek Mythology where the young Narcissus fell…
TIMESHADES
Last spring Brandpowder was contacted by Marco Mavilla, an Italian fashion guru who has carved a special niche in Italian glamour, stirring the market with his…
MANUAL OF STYLE
THE BEE IS THE FLOWER
Every time a new idea springs to life, we kind of feel that the source of inspiration and the final creative output are just about the…
ATOMIC ELVIS
HOW MANY TIMES did we read that? - the same line, again and again, printed on tabloids and online blogs. We all love this kind of…
EVERYTHING!
Advertising is trying to sell you all sort of stuff, and the more useless it is, the more indispensable it seems. So you keep buying hundreds…
INK
The exhibition took place in San Francisco last week, late spring 2016. We were able to publish the book on time, too, which is quite unusual…
ABOUT PETER
Dear Readers, Big Data recently exploited people's narcissism by personalizing all sort of products with their name in place of the usual logo. To comment this…
THE BROKEN PICTURE
Brandpowder already published a few essays on the broken picture : you can see them on Paper Surgery and Photography Photographed , for instance. This time…
UNPUBLISHED
This time we decided to publish some of Brandpowder's projects which never saw the light of day. Well, most of our work barely sees the sun…
VOLKSWAGEN'S SCANDAL
We thought we had seen it all and then - Bang! - The Volkswagen's scandal! The gem of Germany industry unmasked by a tricky software. This…
SKELETONS IN THE CLOSET
Let's admit it: we all have our skeletons in the closet! And if you agree on this simple piece of forensic, metaphoric evidence, you can't dissent…
CALL THE ALIENS WITH YOUR IPHONE.
CRAZY! It's something crazy but, yeah, finally you'll be able to call the aliens from your iPhone! If you think it's a joke, it's not. Brandpowder…
PAPER SURGERY 5
THE WEALTHY HEALTHY SPORT CLUB
Above: the poster for the launch of the Wealthy Healthy Sport Club, developed by the Brandpowder Team. Above: in Watch-Boxing you must smash very expensive timepieces…
A NEW LOGO FOR QUEEN MARY MATHS SOC
Mathematics, for us, is a mystery. It's like putting science, art, religion and chaos into a blender, then switching to top speed. So, when the Queen…
WORSHIPPING THE VOID
A photographic essay about modern forms of faith. Is crowd's massive participation to events a significant indicator of shared ideals, passions and interests, or is it…
SAND MARKETING
"DATA HARVEST IS GOING TO BE GRANULAR." (Nicholas Negroponte - MIT, Boston) SICK AND TIRED OF BIG DATA? Of course you are! And you have good…
AGAINST DOGMA
AGAINST DOGMA. This is the first campaign addressed to dogs. We are not sure whether dogs can read, even if there isn't any scientific evidence against…
SPIRIT OF INDEPENDENCE
Beside all the things boiling in our pot, at the moment, we would like to publish Chris Law's inspiring project for the Independence of Scotland. Chris…
PAPER SURGERY - ANAMORPHOSIS
It is no secret how much Brandpowder loves paper. And how much we like to play with it, especially when there's something printed on it. We…
THE TOUGHEST PRISON IN THE WORLD
Tankarat is considered the toughest prison in the world. The facility is housed into a mansion on Schodack Island, 150 miles north of New York City.…
MOBILITY IS FOR LOSERS
IF THIS PICTURE strikes you as familiar, you are one of the 1 billion 'stuck drivers' in the world. Things will get worse: traffic will reach…
IT'S ALL SMOKE!
IF YOU ARE A SMOKER you'll be happy to read this. If you aren't, you might consider, for the very first time, to take up smoking.…
KLAUS URA, A KILLER ARTIST.
Dear Reader, please do judge by the appearance and welcome with a smile this creepy stuff. Brandpowder is uncomfortably happy to introduce the work of Klaus…
404
ICE IS COOL.
We recently sent these proposals to Martini and we are now waiting for an answer. Fingers crossed, guys! Global warming is not considered by the majority…
MISTER DROP
It's shaped like a drop and it's called Mister Drop. Who is Mister Drop? Simply put, he's a bullshit detector, somebody that accepts no shit whatsoever.…
THE PERFECT CAR
The Challenge : take the two most beautiful cars ever made, the sexiest babes on wheels that ever happened to roam the planet, and put them…
FEED YOUR IMAGINATION
A few posters from a campaign to encourage creativity in communication, sponsored by Brandpowder. The market has slumped into a maze of marketing rules and numbers…
WE DESCEND FROM TREES
Unprecedented disclosures from the University of California recently hit the scientific world. The Vegetal DNA Biologic Unit, led by professor Jason K. Sirztlig, published an article…
PAPER SURGERY 3
BULLISH SNOB DANCER EPICUREAN MALL GIRL SHY HUMBLE P.R. PREPOSTEROUS TEACHER SOCIAL CLIMBER SLAPHAPPY WHORE TOOLS The Brandpowder Team's working tray contains basic tools such as…
INSIDE MY BRAIN I PAY NO RENT.
THIS IS MY BRAIN, AS SEEN FROM OUTSIDE ON A SUNNY AFTERNOON. Welcome to my brain! Or even better: welcome to an attempt to its spatial…
JESUS AIRLINES
JESUS AIRLINES is the boldest Brandpowder's project to date. We sent a draft of what follows to the Vatican, without response (understandably) but the idea is…
ALMOST PORN
ALMOST PORN. THE LAST FRONTIER OF SEX. - by Brandpowder © 2013. Let's admit it. Porn has said it all. It's repetitive, patterned, out-of-date, monotonous, trite,…
WORST BOOKS OF 2013
We couldn't find a lot of interesting books around, lately. No wonder the publishing industry is in deep 'sheet'. The majority of publishers seems to have…
PAPER SURGERY 2
Paper. What a fragile, soft, crumpled and easyburning word. If paper sounds almost outdated, as old as stone or bone, it's because it has been displaced…
HELVETIA DROP
Helvetica is the most widely used typeface in the world. Designed in 1957 by Eduard Hoffmann and Max Alfons Miedinger for Haas Type Foundry in Zurich,…
BIG FACES
The Brandpowder Team will soon publish a book about John Trefford and his huge oil paintings. It's a comprehensive retrospective of his work, back from 1967…
THE PLATONIC POLICE
"This is totally crazy!" - that's what we were told when we first presented our project to the Board of the Police Department of New York…
LESS TOP MODELS, MORE TOPLESS MODELS.
We are living in tough times and money is tight like a lemon's butt. The Brandpowder Team received a call for help from one of the…
DOG GLIDING
120 million people suffer from depression all over the world. According to the National Institute of Public Health, 6.7% of U.S. population over 18 experience clinical…
THE VERTICAL POETRY OF SITTING BULL
"White Man, you think to be better than a Red Man, Black Man and Yellow Man. But your skin is the color of worms, and soft…
THE FLAGS OF CHARLES FLAGRANZ
What if Pakistan sent a man on the Moon before the United States? What if the US or North Korea concentrated more on the environment and…
10 CHEAP & BRILLIANT GIFTS FOR CHRISTMAS
Above: One of the 10 brilliant ideas that will make you save a lot of money, this Christmas. Unemployed couples can get their son an Apple…
KING OF TATTOO
Opening picture: "Ass Auto", the last masterpieces by Jack Carb. The Volkswagen Beetle 's curvy shape perfectly fits with the sexy buttocks of Irene, a young…
GOOOOOOOOOOOGLE!
Have you have wondered how does a search engine look like? Well, now you're served! For the first time ever, in fact, Google opens its doors…
SUPER ULTRA NICHE MARKETING
If you think this is a common typewriter, we invite you to look closely. You'll soon find out this is one like no other. It's called…
MEDIADOPE (drugs are the media)
Last summer the Brandpower Team travelled to Nepal to meet with Tom Lioncraut, an American hippie and travel guru who, a few years ago, had to…
HOUSTON, NOW WE HAVE A PROBLEM!
Neil Armstrong has left the planet, once more. This time for a one-way journey to a place, somewhere in outer space, where he belongs in every…
SMILE AND DIE.
Charles Inottum has been studying bones all his life. The topic is unusual and interesting, but what makes it also intriguing is the fact Mr. Inottum…
SOME MAPS.
Cartography, sometimes, can be a form of art. It can introduce us to a parallel world where man represents himself under thousands forms. Every map is…
NUMB & NUMBER.
Above: The web's most clicked color. 000080 may sound a bit like the unlucky name of a secret agent, out of a Ian Fleming's unlucky novel.…
THE PRIMORDIAL SOUP OF COMMUNICATION
Advertising should sell beauty, irony, hope, humour, questions, poetry, imagination, love, nature, visions, projects, entertainment, dreams, challenges, play, thirst, landscapes, innovation, culture, excitement and ideas. Beside…
GOD HATES MARKETING.
Patent 00000027: and God created woman. Our readers would excuse us if, this time, Creativity and Good Design goes metaphysical, focusing on some unusual aspects of…
HELVETICA MINIMAL 2
Above: the Helvetica Minimal Small Caps designed by the Brandpowder Team. Introducing the Helvetica Minimal family, a new set of different typefaces designed with designers in…
HYPERLINKS WORLD RECORD
B R A N D P O W D E R S E T S A N E W W O R L D R E…
HELVETICA MINIMAL
The Graphic Design Award for Excellence 2012, recently conferred to our studio for the Helvetica Minimal typeset, is universally considered a recognition of a lifetime. The…
DEHYDRATED WATER
The invention may sound like a joke. If you type 'dehydrated water' on Google, you'll see there have been several attempts to freeze-dry the liquid in…
UFO PAINTING
If you don't believe in UFO, read this. You might change idea about reality, science fiction and what's in between. This is the true account of…
MONEY TALKS.
Time is Money. How many times did we hear this sentence? Problem is, we are always too much in a hurry to pay attention to its…
A SYMMETRY
Above: the first law of false symmetry says that, in order to by symmetric, the two statements should say the same thing: symmetry, as a word,…
LADY BEE.
Drones are usually associated to pilotless aircrafts operated by remote control. The US Army has recently invested 23 billion dollars in new drone crafts, and these…
FRAGILE PERFECTION
We wish we could have used Chris Gilmour's cardboard typewriter to write this post. Words would have come out more softly, gently adapting to this humble…
ANIMALS' RIGHTS.
Your dog is stressed? Demotivated? Hanging around thinking he's leading a dog's life? Give him a Bubble Zoo, the chewing gum specifically produced for your pet,…
ZIP THIS!
Top: Gideon Sundback, inventor of the zip (...you mean, the postal code?) We'd like to pay a tribute to Gideon Sundback, the man who invented the…
ZIP THIS!
ON HAIR.
Above: "Me No Blonde" oil on canvas, 55x73 in. (140x185 cm). I am happy to present a brief selection of jumbo-size paintings from Klaus Kizzinskitz, a…
WORLD FLAG
Globalization has been so fast and out of control that, in the end, no one thought of a global flag, an emblem for all of us,…
REAL FAKE
Fake or Authentic? How many times did you ask yourself this question, when in doubt about a person, a product, a moment or a statement? The…
CYCLOPTICS
Some clients are unusual and Philip Sunsbeats, founder and owner of Cycloptics, a small firm based in Tulsa, Oklahoma, is definitely more than that. He's anomalous,…
I AM PAPER
Welcome to the paper version of yourself. This is a particular kind of anatomy, made of Japanese mulberry paper and using the gilded edges of old…
MACHINE MEMOIR
In a Quixotesque attempt to oppose the digital revolution, with its hi-resolution, hi-boring view of the world, Brandpowder decided to produce its own line of cameras.…
THE VEGETARIAN CAR
What's wrong about oil? (Photo: G. Esiri) We recently got a tough assignment by the Planet's Auto Association, a global firm which protects car makers' interests…
AVOID THE VOID
Frame inside frame inside frame... Kolkoz is a french artist duo formed by Samuel Boutruche and Benjamin Moreau. The 'Collection Americaine' featured here is a series…
OFFICE IS OFF.
Our New Headquarters. After much thinking, we decided to leave our office on W 65th Street and move into the country. Who needs an office in…
NOW HIRING.
Many people may criticize us for our lack of sensitivity, but we really think to hire an object is less complicated than hiring a person. When,…
Photography, Photographed n°6
Scarface Big Brother's Sister You Tubeless Multiply Myself Paper on Paper King Of The Page In your Ice This is a short selection from the 6th…
THE BIRTH OF BEAUTY
Paul Barbera is an interiors and lifestyle photographer from Melbourne, Australia, now based in New York. His work makes him live out of a suitcase (packed…
Lola's Glue
Cleopatra Take Liz Taylor, for instance, and cut her face into sharp triangles starting from the tip of her nose, and place the shreds to mimic…
PAPER SURGERY
You might call it a Poetic Movement for the Liberation of Photographs. But it's something much more simple: cutouts from fashion magazines. The blade traces a…
DISCOVERING OLD LAND.
Our mobile unit: 215,000 mls and still going... Just before Christmas our studio received a phone call from a guy who wanted to start up his…
THE NAKED SOUL.
Matteo Linguiti is a photographer and a professional apnea diver. The combination of this two skills let him plunge into the abyss of human nature, take…
FINGERPICTURES 2
Impossible Love Gulliver Rocky Horror Spartan Goddess Enlightenment Cheating Tickle The End of Black and White In the "Photography, Photographed" project (this is the second essay…
THE PAGE IS ALIVE.
What happens when you realize your life is going nowhere, while days pile up like shallow pages? What happens when you end up being trapped into…
THE PAGE IS THE LIMIT.
American Flamingo by John J. Audubon (1825) Bluemarine campaign - Vogue 2012 In 1820 John James Audubon decided to paint every bird in North America. His…
WHITE BLACK OUT
How many times did you stare at the blank sheet of paper, waiting for inspiration? How many times did you experience the 'white out' in front…
PHOTOGRAPHY, PHOTOGRAPHED N°8
Caught into the Binding Underpaper Breath Janus' Daughter Blood Rose Into Thin Hair Princess of Coincidence Behind My Back You Know Me So Well High Noon…
CULTURE BY EROSION
It’s with a great sense of awe that we are here to publish the work of Canadian artist Guy Laramee. The idea behind his wonderful sculptures…
FINGERPICTURES
Like a Cadillac. It was awkward. I was working with my camera in one hand, while placing the page under the proper light with the other.…
LOVE IS WAR
War, introduced last week in a few selected shops around the world, went sold out in less than three hours. Faithful to its name, the new…
A QUEEN'S LIFE (photography, photographed)
The Queen. I hope Kouka Denis is going to forgive me for what I've done. She has been the most beautiful and revered mannequin of her…
PHOTOGRAPHY, PHOTOGRAPHED 5
canned beauty Photography, Photographed is now publishing its fifth series. These images, selected from Vogue (the November's issue, italian edition) include photographed photos by Steven Meisel,…
EXTINCTION AS A FORM OF PROTEST
May be somebody didn't notice it yet, but the world is upsidedown. Technology is God and gadgets are the lesser deities of His wireless Pantheon. Medicine…
COFFEE BALLET
"NOBODY ATTENDS CLASSIC BALLET ANYMORE!" This was the sad announcement by Charles F. Hoppenheimer, Director of the Royal Philarmonica, during a recent interview to Brandpowder. "Our…
SNOW = C17 H21 NO4
(data by United Nations World Drug Report, der Spiegel, and Britannica Enc.) Above: a lump of compressed cocaine, a cristalline alkaloid obtained by the chemical processing…
®OYALTY AND ©OPYRIGHT.
This is our logo. This is not our logo. Both claims are true - and false at the same time. The idea behind brandpowder, when we…
BYE, STEVE.
Bye, Steve. Thank you for the apple you offered to mankind. We will miss you, The Brandpowder Team
I'M ALL EARS!
Who said jewellery is for women only? In a equal rights society also men should look handsome and intriguing and with that extra touch of "look-at-me-I'm-marvellous"…
HOW DEEP IS YOUR WEB
Surfing the web : never a definition was more accurate. Because that's exactly what you do when you search for something in the vast sea of…
LOVE IN THE TIME OF CRISIS
Let's say you fall madly in love with a woman and you want to show her how much you love her. Let's say this woman is…
BOOKS OF NEGLIGIBLE SUCCESS
The book industry is in crisis. People don't read anymore and chances are if you are reading this post you are probably doomed to extinction (dinosaurs…
![\"About](\"https://www.brandpowder.com/wp-content/uploads/2011/02/brandpowder-600x450.jpg\")
About brandpowder
PSYCHO+ANAL+YSIS
Do you have obsessions? Fears? Compulsive behaviors? Of course you do! The good news is you don't need to be ashamed of your dark side anymore…
CHAMPAGNE: TREAT OR THREAT?
Did you know that everytime you open a bottle of Champagne, 5 litres of carbon dioxide are released into the atmosphere? In that precise moment the…
RANDOMLY
ABOUT PEARS
Have you have ever wondered why The Holy Bible didn't mention pears in Eden? The reason is simple: this kind of fruits, back when the Old…
![\"Artificial](\"https://i.vimeocdn.com/video/899171413-a082fca7a9548ee3f2bcb5b5c039f5e5d277af3377ae5eb70e71df858c62b16d-d_640\")
ARTIFICIAL PARADISE, INC.
Artificial Paradise, Inc. is an experimental film anticipating a future where a major corporation has developed a unique software, based on organic virtual reality, which holds…
BEAUTY FORECAST
Beauty, being connected to contemplation, is undervalued today. It is consumed but not enjoyed, least of all, grasped in its real essence. We can't afford to…
FERTILIZER BANALIZER
The 1930's are back. Music, design, food, fashion and lifestyle are discovering the golden decade which, between two wars, was able to produce the very best…
WHAT HAPPENS TO VEGETARIANS
I will never eat grass (okay, if you insist, I'll try to smoke it). Too much evolution took me 'till where I am today. I am…
PHOTOGRAPHY, PHOTOGRAPHED 3
You can still navigate on paper. The web is a surface where you skid like a pebble. Paper lets you go in depth, choosing your own…
UTOPYA
Utoya, a heart-shaped island 50 kms from Oslo, has been theatre for a massacre where 92 young people have been killed by a madman dressed as…
PUMPS REVOLUTION
FUCKUSHIMA
Nuclear Power, like Tyron Power, Winnie Poower, Power Rangers, Power to the People, Powerpoint and Power Shoes can have unforseeable consequences. Fukushima's disaster shifted public opinion…
HITLER FLOWER POWER
Who draw this? You 'd be surprised to know that a drop out from Art College, a wannabe painter with a passion for architecture and industrial…
"TO DUST THOU SHALT RETURN"
Some fresh experiments about the power of brands. I like to transfer the printed page on a digital media. What I do is a continuation of…
IBM 100th
On June the 16th IBM celebrates its 1ooth birthday or - as the Economist titled last week's article about the historical event - its 1100100th anniversary.…
RI.
I was in Shanghai and I saw this giant billboard of this 'lion with a woman'. It was towering over thousand of people (including myself) all…
PAPERWEIGHT
Flip through the pages and you'll find paper is not a surface but an ocean where you are welcome to dive and breathe underwater. Paper is…
DECEPTIONS
Always from the series PHOTOGRAPHY, PHOTOGRAPHED: you look at pictures but pictures don't look at you. This is the lonely truth since Man, in his attempt…
BRANDPOWDER SELF PROMOTION
Nirrimi Hakanson
Nirrimi Hakanson is now eighteen but she started working with a camera when her classmates were still playing dolls. She took this job seriously from start,…
PHOTOGRAPHY, PHOTOGRAPHED-2
A few other examples of recycled beauty. The perimeter of this work can be stretched virtually in any direction, from logo overlapping (as in the case…
PHOTOGRAPHY, PHOTOGRAPHED
Fashion is too fast and way too voracious, for what I can see. Images from the best photographers appear on the glossy pages of thousands magazines…
SMART MODELS
Models on the catwalk are too often seen under the eye of prejudice. It's true that Linda Evangelista once said she doesn't get up from her…
FUTURE OF ADVERTISING
The future of advertising is far from being over. Creative agencies, products and media empires will conquer new space in the Universe, landing on distant planets,…
STACK OF VOGUE
How do you build your visual culture? By accumulation or filtration? Do you stick to the stack or you simply wander with wonder? Are you voracious…
HANDFACES
I'm surprised by how many great photographers arre showing up lately. But just a few of them are really surprising. One of them (they are two…
BRANDPOWDER FOR THE NOSE
A true story of hardship, time keeping and money making. A must read! This is the name of the most incredible business ever conceived by a…
EARTH'S SHAMPOO
Our planet has a serious problem: dandruff . It's enough to take a look at this picture to realize how much of this stuff is hovering…
SEX, MONEY, BLOOD.
THE TAX MAN. In July 2009 a team of archaeologists led by Scott Rubazky, appointed professor of Natural History at the Virginia University, discovered a fossil…
Untitled
THE ENERGY FOR ALL OF ASS.
Oil prices are going to grow steadily in the near future. Nuclear power, after Japan, will be turned off, and what we are left with is…
AN INVISIBLE SUCCESS
After attending several creative writing courses in New York, London, Paris and Creazzo, after reading all the masters of immortal literature for years and years, I…
THE MAGIC TREE
The Magic Tree was a painting I did a few years ago for a place which welcomed orphans and children victims of parents' abuse. The concept…
DON'T DRINK AND RIDE
Personal work against the habit of DRINKING AND RIDING which - by the way - kills, every year, almost one million bikers around the world.
THE SANDMAN
On May 2009, Jim created what was billed as the largest drawing in the world as wide as Manhattan on the vast stretches of Nevada's Black…
THE ABYSS OF YOURSELF
This is the Bessel crater, as seen from the Apollo 15 spacecraft. Huge craters like this one are the result of big meteorites impacting on lunar…
THE POWER OF BRANDS 4
Brands, this time, are placed into a 'geo' contest as if signing a place in the planet. The strategic territory becomes a metahpor of the physical…
FASHION VICTIM
I took the liberty to retouch existing photos for this subject: fashion victims. I was struck, recently, by the conflict between war pictures and fashion. You…
WHITE ON WHITE
This is a minimalist bag by Celine. A white on white that reminds me of Malevic's famous painting of the white canvas on white background. This…
THE POWER OF BRANDS 3
This time I'm exploring the vintage signs of Los Angeles, historic landmarks areedited and pasted with a new logo. The effect is interesting because the power…
A NEWBORN'S POINT OF VIEW
What kind of world are we going to present to future generations? I tried to imagine the babies' point of view, the very moment they are…
NO FAKES!
What happens if the mavericks of fashion find an agreement with the Cirkus freaks? What you see here is a possible scenario. A poster campaign in…
AMBIGUITY UNIVERSITY
THE AMBIGUITY UNIVERSITY is a virtual place where language is analyzed for its poetic split and the nuances between pun and fun are explored. The potential…
FETISH PROPAGANDA
Think about how many things you can do with your feet. Beside foot massage and footsie of course. Feet are the foundation of our body. The…
LIFE IS SHORTS
Life is short. Just four letters. The question is: why don't we see more shorts around? Shorts are ecological: they need less fabrics. Take jeans, for…
THE POWER OF BRANDS 2
Another personal work. It's a sort of a journey, this time using the symbols of mobility, their restless energy and glory coming out from rusty wrecks,…
BOOTS & BUTTS
BOOTS & BUTTS is not a campaign against tobacco. It's a series of minimalist illustrations to support anoressic cool models. Please keep your diet rigorously, eat…
AFTERLIFE OF UNDERWEAR
We made our life miserable by stripping off all good values. We live in a beautiful, neon-lit emptiness. Our heart in a vacuum. Now, what do…
WHEN FASHION RUNS OUT OF MONEY
What happens if...the fashion world runs out of money? My answer is that, as usual, creativity will save the world (and the word, in this case).…
POTENTIAL MAGAZINES
Words dominate pictures. These fake covers I 've done were designed using the same typeface. The messages have bene loosely related to the images, taken from…
THE POWER OF BRANDS
Brands are powerful. The aim of my work is to demonstrate how big is their potential even when, far from their usual context, they are placed…
THE POWER OF BRANDS
Brands are powerful. The aim of my work is to demonstrate how big is their potential even when, far from their usual context, they are placed…