WAVERIDERS

Brandpowder loves bikes. All of us at the agency have at least one. Every now and then we ride together along the Tatana Valley State Forest to chill out in the crisp Alaskan air. We chop some wood and make a night BBQ, spend a few hours telling each others stupid jokes, then we head back under the starry sky, the majority of us completely drunk. We can’t look at bikes as a tool on two wheels. They are an essential part of our soul’s survival kit. But why am I telling you this? Oh yeah, because in our spare time (which we’d like to be more) we happen to experiment and think about innovative ways to visualize emotions. Brandpowder was born with this intent, to start with. Our mission, since day one, was to create unusual things in design, art and communication. Our reputation didn’t grow overnight. We worked hard but clients, no matter what, were quite reluctant to risk their budget with a bunch of design hippies like us. But we decided not to compromize and Brandpowder, slowly and steadly, became a brand to keep an eye on. Anyways, talking about bikes, art and freedom, one night in front of the bonfire, we decided to find a way to convey the emotion beyond the prodcut. We came out with these visuals where water, frozen in time by a 1/100th of a second picture, can be seen as a rugged mountain of gravel, snow or mud. We found the spectacular pictures by Dave Sandford, a professional photographer who has spent hours into ice cold sea water, in the direst conditions, to capture such moments. It was enough to add a bike to change the photo’s scale and perspective. We submitted them to Honda Motor Company and we are now waiting for a response. Maybe the’ll like the concept. In that case we’ll ask Dave Sanford to sell a few of his fantastic pictures for the campaign. We’ll keep you guys posted.